A Highway to Me

I wanted to write a quick blog post about the problem of search engines and advertisers targeting ads, and search result information specifically to each of our individual needs. I wrote about this in an earlier post about Google's privacy policies, policies that went into effect yesterday.

Anyway, this morning I woke up to a friend complaining about Facebook's algorithm regarding the posts we see on our news feeds. Now, people complain about Facebook.  It's like breathing; you're not alive unless you're taking a little bit of time out of your day to bitch about Facebook changes. Facebook could change one color, on one letter, which would show up on one place on your Facebook wall, and somebody would complain about. But I honestly feel the complaint I read today is valid: 

Ok so what I really want to know is... Why Facebook needs to prioritize my wall based on it's perceived notion of what I want to see. I've got my sort set to "Most Recent," and STILL the first post is from an hour ago and the second is from 9 minutes ago. Thinking about boycotting FB altogether.