This week I have been writing about perimenopause and menopause. One interesting article I read on the subject, "Menopause is the 'Good Way': Women's Thoughts about Reproductive Aging," by Heather E. Dillaway, demonstrated how most women saw aging and menopause as separate processes, and that menopause did not necessarily make women feel old. I had to agree with that idea, generally, and I would like to suggest that what actually makes me feel old is all the commercials telling me that I am old. Commercials that focus on my wrinkles, weight, memory and the like. I am not the target of incontinence commercials! I remember when I was the target of lingerie - ah the good old days.
Regardless, I thought I would present here some commercials targeted to the older woman, to allow us to reflect on the general ageism and sexism in ads today:
Jack-In-The-Box menopause commercial (This commercial suggest that menopausal women are potential crazy SOBS)
Inside Out Menopause - (I think this video demonstrates how Menopause is sold as a Disease that can be treated)
I love Ellen DeGeneres but I am tired of her "hey wrinkle face" commercials.
Incontinence commercials - no words needed!
Finally, this man says it all about those damned incontinence commercials
Regardless, I thought I would present here some commercials targeted to the older woman, to allow us to reflect on the general ageism and sexism in ads today:
Jack-In-The-Box menopause commercial (This commercial suggest that menopausal women are potential crazy SOBS)
Inside Out Menopause - (I think this video demonstrates how Menopause is sold as a Disease that can be treated)
I love Ellen DeGeneres but I am tired of her "hey wrinkle face" commercials.
Incontinence commercials - no words needed!
Finally, this man says it all about those damned incontinence commercials
No comments:
Post a Comment